Road Map For Life No. 51 is about Uncertainty
Share your comments regarding any wisdom you have acquired during your life journey that focuses on the topic of how to handle when life deals us uncertainty.
01/07/2009
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Refuse to participate in a Recession!
Ivan Misner, the found of BNI, said that many years ago and it has resurfaced today! I was trying to avoid talking about the economic climate, until I noticed that EVERYONE is talking about it. In short, STOP TALKING ABOUT AND START DOING SOMETHING ABOUT IT!
Networking is the most effective form of business building. Develop a networking strategy, so you have a plan for different events. Your approach at a chamber of commerce meeting may differ slightly from a networking group meeting (like BNI). What is your goal in attending the different meetings? What are you looking to accomplish?
Your approach may differ, but your message should be consistent. Work on your message. What do you do? How do you do it? What is a good referral for you? I have talked about these before (Visit http://www.marketingandbrandingstrategy.com/blog).
If you talk to business experts, they say that now is the best time to reinforce your brand and/or market your business. I am not just saying this, because I am in the industry, but it really is! Think about it. We will recover and where will you be?
Comment by Tom Gosche — 03/24/2009 @ 12:30 pm
“Choose a job you love, and you will never have to work a day in your life.” People start in business doing what they love and end up dreading what they do. The Reason? They are not following a strategy.
I first had the blinding flash of realizing that I needed to follow a plan about 10 years ago, AFTER I started my own business. We bought a swing set/ tree house from the local lumber yard. They basically delivered a tree, with instructions on how to cut it and put it together. I am NOT a handy guy, but I followed the directions step by step and built a solid swing set/ tree house that is still standing today.
Once it was built, I was very proud of myself. I then realized that I just followed directions. If I could do that with something I am completely uncomfortable with, then I know I can do it with something I love to do!
That is the moment I turned my passion into profit!
Comment by Tom Gosche — 03/30/2009 @ 3:43 pm